search engine optimization

Tips for Getting Started with SEO

An SEO plan can improve your search engine rankings and drive traffic to your site. However, when first getting started some new businesses may not have enough revenue to invest in a six month plan. Here are a few simple things you can do to get started optimizing your site.

  • Use tools like https://www.semrush.com and https://app.kwfinder.com to discover the best keywords for your business.
  • When selecting keywords be specific, the more descriptive you are the better the chances of reaching your target audience.
  • When selecting your domain name include your most important keyword. Select a name that is not only a unique and memorable domain but also tells people what your website is about.
  • Use a search engine optimization plug in like SEO by Yoast. Be sure to configure the settings and add your keywords on each webpage.
  • Create weekly blog articles that are keyword rich. Write articles that provide value to your customers, you can provide tips, best practices and tools.
  • Market your blog articles and drive traffic to your website by posting links to your articles on your social media sites.
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